Create and maintain a social media presence as a government entity to engage with your citizens. The utilization of popular mediums that are already active increases the public's involvement in local government. 

Use Social Media 

• 7 Ways to Use Social Media With Your Municipal Website  by CivicPlus Blog
• 7 Ways Local Government Can Use Social Media by CivicPlus Blog
• Government Social Media

Create a Social Media Account

• Create a Facebook Page by Facebook Desktop Help
• Signing Up with Twitter by Twitter Help Center
• How to Create an Instagram Account by Instagram Help